Award shows, known internally as tentpoles, are a big challenge from a UX perspective because each category and section of the site can be sponsored by a different sponsor. That made the UX architecture more difficult. The strategy to deal with this revolved around a new nav item drop down with page level cross-linking of the award and nominee pages.
I planned the UX architecture with sponsorships, the category selection, and ad unit requirements in mind. The ad unit on desktop resolutions had to be above the fold with at least 50% of the ad unit visible to improve our viewability score.
Design comps for Nominees and Performers. The artist modal was a new addition for the 2017 BET Awards.