I managed the UX team in running user tests to determine which Live TV treatment was the most effective in letting users know what it was for. Our strong hypothesis was that a word based call to action (CTA), would be best, as the icon treatments were not always intuitive with internal testing. We ran the user test on seven external test subjects and learned that our hypothesis was correct, and users did prefer a word based CTA. Users did not have a strong understanding of what the icon based CTAs were. We presented the two winners - Live TV and Watch Live TV - to the team. The decision was made to go with 'Live TV', since it was shorter.