Process
I typically follow a double-diamond approach to explore opportunities by coming up with lots of ideas and then honing them down to the most promising options.
Discover
I dig in to understand the problem and any constraints in the Discover phase. I figure out the business needs, the technical constraints, and the user needs. If there are any gaps in understanding, I typically conduct stakeholder interviews, ideation sessions, or conduct user research to gain more understanding.
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Brainstorming Notes
Ideation session defining needs for a show page design while at BET/Viacom.
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Entity Relationship Diagram
An entity relationship diagram I put together to better understand the relationship between content for a fintech client.
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Analytics
Analytics showing the drop off of BET website KPIs after a website redesign
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Nickathon Persona
Persona for a Nickathon for augmented reality concept
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Gallery vs Listicle
Defining the difference between an image gallery and a hybrid listicle image-heavy article.
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Market Opportunity Between ML Researchers and App Developers
Diagram showing the opportunity of the symbiotic relationship between ML researchers and app developers.
Define
Working with the team to develop ideas and potential solutions through brainstorming sessions or design sprints. Choosing the most promising solutions and vetting them based on the effort it would take to launch the idea and/or how they may impact users.
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Brainstorming and Card Sorting Excercise
Brainstorming session with a card sorting and weighting exercise while at Kaplan.
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BET Show User Flow
User flow definitions for show pages at BET showing how users will interact with the platform.
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Kaplan Gradebook MVP Scope
Kaplan Gradebook MVP scope is based on competitor research and internal capabilities.
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ML Engineer/Research User Journey
ML Engineer/Research user journey for the PyTorch ML prototyping app.
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Nickathon Content Priority Matrix
Nickathon content priority matrix I put together after a team ideation session based on weighting by team discipline.
Develop
Working on design comps and creating demos or clickable prototypes that can be used to test with users and validate that the team is on the right track. I like to share results in a consumable fashion through a presentation deck or vision videos.
The internal AI experimentation website at Meta was designed to celebrate the teams wins and drive new partnerships.
Technical walkthrough of the PyTorch app covering how to move the demo from a desktop into the mobile prototyping app.
The Kaplan Gradebook walkthrough video.
Deliver
Working with engineers to develop the most promising solution(s). If there are multiple viable options running A/B tests and using quantitative data to make the most informed decision.