← All work Motomo · Project

A verified marketplace for month to month rentals

Motomo is a marketplace for furnished rentals of 30 days or more. It verifies renters and listings once, so landlords can trust flexible renters and renters stop paying application fees again and again. It's an active project, and I'm still designing and exploring to find product market fit.

Role
Founder & Product Lead
Status
Active, 2026. Pilot next
Markets
New York City and Philadelphia
Tools
Claude, Figma, Mobbin, Userbrain, Netlify
A Motomo listing page on a laptop and an iPhone, both showing a primary bedroom in a Bed-Stuy townhouse

Why I built it

Strong conviction from living the problem

Motomo started from conviction rather than a brief. I run furnished rentals myself, so I knew where flexible renting breaks before I designed anything.

years hosting on Airbnb, as a Superhost and Guest Favorite
12+
cities managing short and mid-term rentals, Brooklyn and Philadelphia
2

What I kept seeing

  • Landlords distrust month to month. They assume flexible terms mean risky renters, so good renters get turned away.
  • Renters pay to apply again and again. Each application adds another fee to prove the same facts. Motomo has no application fee.
  • Listing sites verify no one. They collect leads, which leaves room for fraud on both sides.

The bet: verify both sides once, then let working prototypes prove it with real renters and landlords.

Who it serves

People with a plan and a timeline

A common worry from landlords is that month to month means transient renters. In practice, the people who choose flexible terms usually have a next step with a date on it: a job, a program, a repair or a move.

Early career professionals

New to a city for a first job, learning it before a long lease.

Students

Grad students, interns and visiting researchers here for a semester.

Digital nomads

Remote workers who live in a city for a season, then move on.

Insurance housing

Families displaced by a fire or flood, with rent paid by their insurer.

Corporate housing

Relocating employees, often paid for by the employer.

A four-sided marketplace

Each side wants something different from the same record. Renters want furnished housing they can trust. Landlords want more than a standard lease pays, and Airbnb hosts want similar income with less hassle. Agents and brokers want verified tenants to bring to clients. Agencies that place travel nurses and relocating staff want verified units in the shape their intake needs. The verified report and the verified listing are the shared objects every side reads from.

The shift

From lead capture to a verified match

Legacy listing sites

Built for lead capture

  • Listings exist to collect inquiriesNo one is vetted before they reach out.
  • Screening is on someone elseLandlords screen on their own, or renters pay for every screening.
  • Paid by commissions or subscriptionsWhether or not the match is good.

Motomo

Built for a verified match

  • A consumer report for rentersEverything a landlord needs to decide, in one report the renter owns.
  • Fraud prevention on both sidesRenters are verified, and so is every listing.
  • No application feesThe information already exists, so renters don't pay to apply.
  • Criteria and side by side comparisonLandlords set what matters and compare renters against it.
  • Multiple offers, faster fillsLandlords with several units can make more than one offer.

Preventing rental fraud

Every fact is checked at the source

Rental fraud works because nobody checks. Motomo checks each fact where it lives instead of trusting what an applicant types.

A sample Motomo renter report with verified identity, employment, cash on hand and rental history
The renter report. Each fact shows where it was verified.

For renters

  • Identity with biometrics, matching an ID to a live selfie
  • Employment confirmed by HR, or through the hiring portal
  • Cash on hand through a bank connection
  • Rental history confirmed directly with past landlords
  • Criminal background requested only after an offer, as its own step

For listings

  • Owners matched to the deed
  • Tenants renting rooms confirmed by their landlord
  • Property managers and agents license checked, then the owner confirms
Owner confirmation step for a Motomo listing
Rental scams usually start with someone listing a home they have no right to rent, so every listing is certified before it goes live.

Fair housing and compliance

Built to follow fair housing law from the start

Screening renters is regulated, so compliance shapes the design instead of being added later. The report is built to comply with the housing laws in New York City and Philadelphia, with protocols in place to prevent bias and discrimination.

  • No renter scores. Landlords see each fact against their own criteria and make the call themselves.
  • Nothing reveals a protected class. The report only shows the facts a landlord can lawfully use.
  • Criminal background only after an offer, as its own step, in line with fair chance housing rules.
  • Fair housing flags catch discriminatory language in listings and landlord criteria before they go live.
  • Notices from a closed list of reasons, so every decline is explained in plain, lawful language.
  • Every check is logged, so decisions can be reviewed later.

AI in the platform

AI does the legwork. People make the call.

Verify

Public records, business records, pay stubs and statements read and matched.

Chase

Follow-ups run on their own when HR or a landlord goes quiet.

Protect

Stolen listing photos, too-good-to-be-true rent and fair housing issues flagged early.

Explain

A criteria copilot turns plain English into lawful criteria, and each report section is explained in plain language.

People stay in the loop

AI handles the checking, chasing and flagging. People review the uncertain cases, and landlords see each fact as met, not met or not verified against their own criteria.

The strategy

Start with two sides, then grow outward

Each ring is built on the one inside it, so release one can launch without a huge marketplace to fill first.

  1. A responsive website for renters and landlordsLaunching in New York City and Philadelphia.
  2. Agents, brokers and agenciesThey bring renters and units in volume, verified the same way.
  3. AI replaces manual screeningPeople review only the uncertain cases, so each screening gets cheaper and faster.
  4. A rental agent in Claude and ChatGPTVerified listings show up where people already ask for help.
  5. Screening as a serviceOther platforms pay to run our checks, verified by Motomo.

Process

Lean UX: build it, test it, learn, repeat

Instead of polishing static mockups, I build immersive prototypes that behave like the real product. Renters, landlords and brokers try them through Userbrain and live sessions, and what they do decides the next change. Findings go straight into the PRD and backlog.

Claude is connected to my tool stack through MCP. Mobbin for patterns from real apps, Userbrain for recorded user tests, since it's more affordable than tools like Maze for an early product, and Figma when a design needs it. The PRD, backlog and style guide each live as a single Markdown file, so the whole product stays readable by people and AI alike.

Follow along

Motomo's public site is live at gomotomo.com

Design system

One style guide for web, iOS and Android

The style guide is what keeps a solo build consistent. It's one Markdown file with 79 numbered rules, plus a live page that renders every component with the same class names the prototype uses. Fraunces for headings and numbers, Manrope for everything else, and a rationed palette where indigo only marks the primary action, the active state and data emphasis.

  • #3120E0
  • #170F3D
  • #21E1E1
  • #FAF9FF
  • #15122A
  • #6C6784

What's next

Launching a pilot to test it

Motomo is still an active project. I'm designing and exploring to find product market fit, and we're getting research traction from user interviews and prototype testing. The next step is a pilot with real renters and landlords to test it in the market.