Project Overview

There was a mandate to help drive traffic to Kaplan websites. Part of that initiative involved leveraging free content that a user can receive periodically to drive a sale later in the sales funnel. This particular project involved an iOS app that served a free test prep question based on what the student is studying every 24 hours. Anthony led the project by figuring out how to distill the high level requirements into a conducive app experience. Anthony had the additional challenge of learning Kaplan’s branding and applying their styles to our design system, grid patterns, and spacing. Clarence helped Anthony with art direction to keep the spacing, alignment, and the branding consistent.